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🚀

AI BUSINESS LAUNCH CHALLENGE

Session 5: Launch Strategy & First Customer Outreach

The Most Direct Path to Your First Paying Customer

No complex funnels. No expensive ads. Just smart, simple outreach that works.

📅 Session Structure (60 Minutes)

Part 1: Launch Philosophy

8 minutes

Why simple beats complex + The Demo-First approach

Part 2: 5 Free Channels

15 minutes

Proven outreach channels that cost $0 and work

Part 3: AI Co-Founder

15 minutes

Let AI do the heavy lifting: research, writing, tracking

Part 4: Demo Prep

10 minutes

How to run a killer demo that converts

Part 5: Action Plan

12 minutes

Your 48-hour plan to get 5 demos booked

💡

The Truth About Getting Your First Customer

Most people overthink this and do NOTHING.

They wait for the perfect website, perfect pitch, perfect everything.

What Doesn't Work for Beginners:

  • ❌ Building a fancy landing page first
  • ❌ Running paid ads (you'll waste money)
  • ❌ Creating complex email funnels
  • ❌ Waiting to "build your brand"
  • ❌ Posting on social media hoping people notice

✅ What Actually Works:

Direct outreach to people who have the exact problem you solve.

That's it. No tricks. No hacks. Just focused, personalized, human-to-human communication.

🎯

The Demo-First Philosophy

Your ONLY Goal This Week:

Get 5 demos booked

Not 5 website visitors. Not 5 followers. Not 5 "interested" people.

5 actual appointments where you show them your working MVP.

Why Demos Work:

  • Seeing is believing: They watch their problem get solved in real-time
  • Immediate feedback: You learn what to improve instantly
  • Builds trust: You're not selling vapor - you have something real
  • Forces decision: They either want it or they don't - no limbo

The Magic Ratio:

5 demos = 1-2 paying customers

That's 20-40% close rate for a complete beginner showing a working product. Professional salespeople close at 10-15%.

Why? Because you're talking to pre-qualified people with the EXACT problem you solve.

Why Simple, Direct Outreach Wins

Complex Marketing (DON'T DO THIS):

  • Build website: 20 hours
  • SEO optimization: 40+ hours
  • Content marketing: 30+ hours
  • Social media: 10 hours/week
  • Paid ads: $500-2000+ learning curve

Time to first customer: 3-6 months

Also requires skills you don't have yet.

Direct Outreach (DO THIS):

  • Find 20 target people: 2 hours
  • Write personalized messages: 3 hours (AI helps)
  • Send outreach: 1 hour
  • Follow up: 1 hour
  • Book demos: Free

Time to first customer: 1-2 weeks

Uses skills you already have: talking to people.

Complex marketing is for scaling. Simple outreach is for getting started.

First get 10 customers through direct outreach. THEN worry about building marketing systems.

🤝

The Anti-Sales Approach

Good News: You Don't Need to Be "Salesy"

In fact, being salesy will HURT you. Here's what works instead:

❌ Traditional Sales (Don't Do):

  • "This is the best solution on the market!"
  • "You'd be crazy not to buy this"
  • "Limited time offer - act now!"
  • "Let me tell you about all our features..."
  • Pushy, aggressive, focused on closing

Result: People avoid you. They smell the desperation.

✅ Problem-Solver Approach (Do This):

  • "I noticed you might be dealing with X..."
  • "I built something that could help - want to see?"
  • "No pressure - just showing what's possible"
  • "Does this solve your problem? If not, what would?"
  • Curious, helpful, focused on their needs

Result: People engage. You're a helpful human, not a salesperson.

Your Mental Frame:

"I built something that solves a real problem. I'm looking for 5 people to test it with and give feedback. If it helps them, great. If not, I learn what to improve."

This isn't selling. This is research with an offer attached.

📱

5 Free Outreach Channels That Actually Work

Every single one of these channels is 100% free and proven to get demos booked.

Pick 2-3 that feel natural to you. Don't try all 5 at once.

Let's break down each channel with real examples and AI-powered automation...

💼

Channel 1: LinkedIn Direct Outreach

Why It Works:

LinkedIn is where professionals are EXPECTING business conversations. Response rates are 10-20x higher than cold email.

The Process:

  1. Search for your target: Use LinkedIn search with job title + industry filters
  2. Review their profile: Find something specific to reference (recent post, company news, mutual connection)
  3. Send connection request: With a short, specific note (300 chars max)
  4. Follow up when accepted: Thank them, mention the problem, offer demo
  5. Book the call: Use Calendly or simple "what time works?"

Real Numbers:

Send 20 connection requests →

12-15 accept (60-75%)

4-6 respond to message (30-40%)

2-3 book demo (15-20%)

10-15% total conversion

To get 5 demos: Send 40-50 requests (2 hours of work)

🤖 AI Will Help:

We have a prompt (Slide 14) that generates personalized LinkedIn messages based on their profile. Just give AI their name and job title.

👥

Channel 2: Facebook & LinkedIn Groups

Why It Works:

Groups are pre-qualified audiences who already care about your topic. They WANT to hear about solutions.

The Process:

  1. Find 5-10 relevant groups: Search "[your niche] group" on Facebook/LinkedIn
  2. Join and participate: Comment on 3-5 posts BEFORE posting (builds trust)
  3. Post value first: Share a tip/insight related to the problem you solve
  4. Soft offer in comments: "I actually built something for this - happy to show anyone interested"
  5. DM interested people: Move to private conversation to book demo

Real Numbers:

Post in 5 groups with 1000+ members →

50-100 see your post

5-10 engage (comment/like)

2-3 DM you or respond to offer

2-5% direct conversion

To get 5 demos: Be active in 5-10 groups for 1 week

⚠️ Group Rules:

Many groups ban direct promotion. That's why you lead with VALUE (helpful comment/post) and make the offer subtle or in DMs. Never spam.

🔥

Channel 3: Your Warm Network

Why It Works:

People who already know you are 10x more likely to take a call. Even if they're not your customer, they'll introduce you to someone who is.

Who's In Your Network:

  • Former colleagues: People you worked with
  • College/school friends: Who are now working professionals
  • Family & relatives: Don't discount them - they know people
  • Neighbors & local community: Face-to-face is powerful
  • Online acquaintances: People you've interacted with on social media
  • Professional connections: Anyone you've done business with before

The Approach:

  1. Make a list of 30 people you know personally
  2. Send personal message: "Hey! I built something cool I think could help [specific type of person]. Do you know anyone who [description]?"
  3. Offer to show them first: Even if they're not the customer, let them see it
  4. Ask for intro: "Who do you know that deals with this?"
  5. Make it easy: "Just reply with their name/email and I'll reach out"

Real Numbers:

Message 30 warm contacts →

20-25 respond (70-80%)

10-15 know someone or want to see it (40-50%)

5-8 intros/demos result (20-25%)

Highest conversion channel!
💬

Channel 4: Reddit & Industry Forums

Why It Works:

Reddit and forums are where people actively COMPLAIN about problems. You're literally finding people saying "I wish there was a solution for X."

The Process:

  1. Find relevant subreddits/forums: Search for your niche (r/realestate, r/smallbusiness, etc.)
  2. Set up keyword alerts: Use tools like F5Bot (free) to get notified when keywords appear
  3. Participate authentically: Answer questions, be helpful for 1-2 weeks first
  4. Respond to pain points: When someone mentions your problem: "I actually built something for this"
  5. Offer demo in DM: "Happy to show you - no strings attached"

Free Tools to Monitor:

  • F5Bot: https://f5bot.com - Email alerts for Reddit/Hacker News keywords
  • Google Alerts: Track mentions across the web
  • Reddit Search: Sort by "new" in your niche subreddits daily
  • Forum subscriptions: Get email digests from industry forums

Set these up once, check daily for 15 minutes.

⚠️ Reddit Rules:

Don't post "I have a solution!" immediately. Reddit HATES blatant self-promotion. Be helpful, build karma, then subtly mention your tool when relevant.

📧

Channel 5: Cold Email (Done Right)

Why It Works (When Done Right):

Email is direct, async, and professional. Lower response rate than other channels BUT scales easily once you have a template that works.

The Process:

  1. Find target emails: LinkedIn → Company website → Hunter.io/Clearbit (free tiers)
  2. Research each person: Spend 2-3 min on their LinkedIn/company site
  3. Write personal opener: Reference something specific (recent post, company news, mutual connection)
  4. Short value prop: 2-3 sentences max on what you solve
  5. Clear CTA: "Want to see a 5-min demo?"
  6. Follow up 3 days later: If no response, send friendly bump

Email Structure That Works:

Subject: Quick question about [their specific problem]

Hi [Name],

[Specific personal reference - 1 sentence]

[Call out their problem - 1 sentence]

[Your solution in plain language - 1-2 sentences]

Want to see a quick demo? Takes 5 minutes.

[Your name]
[What you built]

That's it. 5-6 sentences total. No fluff.

Real Numbers:

Send 50 personalized cold emails →

20-30 open (40-60%)

3-5 respond (6-10%)

1-2 book demo (2-4%)

To get 5 demos: Send 150-200 emails
🤖

Let AI Do the Heavy Lifting

Stop Writing Everything From Scratch

AI can research prospects, write personalized messages, track outreach, and even help you practice your demo.

Next 10 Slides: Copy-Paste AI Prompts

  • 🔍 AI Prospect Research Agent
  • ✍️ AI Outreach Message Generator (All Channels)
  • 📊 AI Outreach Tracker & Follow-up Manager
  • 🎭 AI Demo Coach & Objection Handler
  • 💰 AI Pricing & Negotiation Guide

Each prompt is designed to work with ChatGPT, Claude, or Perplexity...

🔍

AI Prompt #1: Deep Prospect Research

Use this to find 20 perfect targets with contact info and personalization hooks

📋 Copy This Into ChatGPT/Claude/Perplexity:

You are my AI Prospect Research Agent. I need you to find 20 perfect potential customers for my business and give me everything I need to reach out to them personally.

**MY BUSINESS:**
- What I built: [Your MVP/service in 1 sentence]
- Problem I solve: [The specific pain point]
- Target customer: [Industry, role, company size]

**YOUR TASK:**
Find 20 specific people or companies that match this profile. For EACH target, provide:

1. **Name & Company** (or just company name for B2B)
2. **Job Title/Role** (if person)
3. **Why They're Perfect:** Evidence they have this problem (from LinkedIn, company website, recent posts, job listings, etc.)
4. **Contact Method:** Best way to reach (LinkedIn profile URL, company email format from Hunter.io, or find public email)
5. **Personalization Hook:** Something specific to reference in outreach (recent LinkedIn post, company news, shared connection, industry trend affecting them)
6. **Source Link:** Where you found this info

**WHERE TO SEARCH:**
- LinkedIn: Use job title + industry + company size filters
- Company websites: Look at team pages, about us, contact pages
- Recent LinkedIn posts/activity from targets
- Industry directories and listings
- News about their company
- Job postings that reveal their problems

**PRIORITIZE:**
- People who are actively posting about related problems
- Companies that recently raised funding or are growing fast
- People who recently changed jobs (more open to new tools)
- Companies in your geographic area (if relevant)

**OUTPUT FORMAT:**
Create a spreadsheet-ready table:

| Name | Company | Title | Why Perfect Fit | Contact Method | Personalization Hook | Source |
|------|---------|-------|-----------------|----------------|---------------------|--------|

After the table, rank the top 5 "warmest" leads (most likely to respond based on your research).

Make these REAL people I can contact TODAY, not generic profiles.

Time saved: 4-5 hours of manual research → 5 minutes with AI

Copy the output into a Google Sheet and you're ready to start outreach!

💼

AI Prompt #2: LinkedIn Message Generator

Generate personalized LinkedIn connection requests and follow-up messages

📋 Copy This Prompt:

You are my LinkedIn Outreach Writer. I need personalized connection requests and follow-up messages that get responses.

**MY BUSINESS:**
- What I do: [Your service/MVP]
- Who I help: [Target customer]
- Key benefit: [Main problem solved/time saved]

**TARGET PROSPECT INFO:**
- Name: [Their name]
- Title: [Their role]
- Company: [Company name]
- Personalization detail: [Something from their profile - recent post, shared interest, mutual connection, company news]

**WRITE TWO MESSAGES:**

**1. CONNECTION REQUEST NOTE (300 characters max - LinkedIn limit):**
Requirements:
- Reference the personalization detail naturally
- Hint at shared interest or how you can help
- Friendly and curious, not salesy
- NO PITCH - just connection reason

**2. FOLLOW-UP MESSAGE (after they accept):**
Requirements:
- Thank them for connecting
- Call out the specific problem they likely have
- Mention your solution briefly (1 sentence)
- Ask if they want to see a quick demo
- Keep total message under 150 words
- End with simple yes/no question

**TONE:**
- Conversational and helpful, not corporate
- Curious about their situation, not pushing
- Like you're reaching out to a potential friend who happens to have a problem you can solve

**AVOID:**
- Generic templates ("I came across your profile...")
- Being overly salesy or pitching features
- Long paragraphs
- Multiple asks in one message

Generate both messages now, optimized for maximum response rate.

Pro Tip:

Run this prompt for each of your 20 targets. Takes 2 minutes per person = 40 minutes total instead of 3+ hours writing from scratch.

📧

AI Prompt #3: Cold Email Generator

Create short, personalized cold emails that get opened and responded to

📋 Copy This Prompt:

You are my Cold Email Copywriter specializing in high-response B2B outreach.

**MY BUSINESS:**
- Service: [What you built]
- Target: [Who it's for]
- Value: [Specific time/money saved]

**TARGET PROSPECT:**
- Name: [Their name]
- Company: [Company name]
- Title: [Their role]
- Personalization hook: [Something specific about them - recent LinkedIn post, company news, pain point they mentioned, etc.]

**WRITE 3 THINGS:**

**1. SUBJECT LINE (3 options):**
Requirements:
- Under 50 characters
- Piques curiosity without being clickbait
- References their specific situation or problem
- NOT generic ("Quick question" or "Touching base")

**2. EMAIL BODY:**
Requirements:
- TOTAL LENGTH: 5-6 sentences maximum (100-120 words)
- Line 1: Specific personal reference (the hook)
- Line 2: Call out their problem directly
- Line 3-4: Explain your solution in plain language
- Line 5: Simple CTA ("Want to see a 5-min demo?")
- NO: Fluff, features list, company background, multiple CTAs

**3. FOLLOW-UP EMAIL (if no response after 3 days):**
Requirements:
- Even shorter (3-4 sentences)
- Reference original email casually
- Add new value (different angle on the benefit)
- Same simple CTA
- Friendly "bump" tone, not desperate

**TONE:**
- Direct and helpful, not formal or sales-y
- Like you're emailing a busy colleague, not a prospect
- Confident but not pushy
- Show you understand their world

**CRITICAL:**
- Make it scannable (short sentences, line breaks)
- NO attachments or links mentioned (triggers spam filters)
- One clear next step only

Generate all 3 pieces now.

AI can generate 20 personalized emails in 10 minutes. You just need to add the personalization hooks from your research.

👥

AI Prompt #4: Group & Forum Post Generator

Create value-first posts that attract your target customers organically

📋 Copy This Prompt:

You are my Social Group Marketing Expert specializing in authentic, value-first community engagement.

**MY BUSINESS:**
- What I built: [Your service/MVP]
- Problem it solves: [Specific pain point]
- Target community: [Type of group - e.g., "Real estate agents Facebook groups", "SaaS founders on LinkedIn"]

**GROUP CONTEXT:**
- Group name/type: [Specific group or general type]
- Group rules: [Any promotion restrictions you know about]
- Group vibe: [Professional, casual, technical, etc.]

**CREATE 3 PIECES:**

**1. VALUE POST (Lead with helpfulness):**
Requirements:
- Share a genuine tip/insight related to the problem you solve
- 3-4 short paragraphs
- NO MENTION of your tool in the main post
- End with question to spark discussion
- Include personal experience/story if possible
- Make them think "This person gets it"

**2. COMMENT RESPONSE (When someone engages):**
For when people comment on your post asking for more info:
- Conversational and helpful tone
- Briefly mention you built something for this
- Offer to show it or send details via DM
- NOT pushy - "no pressure, just thought it might help"

**3. DIRECT REPLY TO PAIN POINT:**
For when you see someone post about the exact problem you solve:
- Empathize first (show you understand)
- Share how you dealt with it
- Subtly mention your tool as "something I built"
- Offer to share details if interested
- End with helpful advice even if they don't want your tool

**TONE:**
- Authentic community member, not vendor
- Generous with knowledge
- Humble about your solution
- More focused on helping than selling

**AVOID:**
- Spammy promotion language
- Feature dumps
- Anything that sounds like an ad
- Multiple posts/comments in short time (pace yourself)

Generate all 3 pieces optimized for community engagement, not sales.

⚠️ Important:

Always follow group rules. If self-promotion is banned, keep your offer in DMs only. Value first, selling second.

🔥

AI Prompt #5: Warm Network Message Generator

Personal messages for people you know - asking for intros and demos

📋 Copy This Prompt:

You are helping me craft personal outreach messages to my warm network for my new business.

**MY BUSINESS:**
- What I built: [Your service/MVP]
- Who it helps: [Target customer type]
- Problem solved: [Specific pain point]

**PERSON I'M MESSAGING:**
- Name: [Their name]
- Relationship: [How you know them - former colleague, college friend, family, neighbor, etc.]
- Last interaction: [When you last talked or what you last talked about]
- Why messaging them: [They fit target OR they might know people who do]

**CREATE 2 MESSAGES:**

**1. IF THEY ARE A POTENTIAL CUSTOMER:**
Requirements:
- Start with personal reconnection (reference your relationship naturally)
- Catch them up briefly on what you're doing
- Explain what you built in simple terms
- Ask if they'd be open to being a test user / giving feedback
- Make it low-pressure: "No worries if not, just thought of you"
- Keep under 150 words

**2. IF THEY MIGHT KNOW CUSTOMERS (Asking for intro):**
Requirements:
- Personal opening (how's it going, reference last interaction)
- Brief exciting update on what you're building
- Specific ask: "Do you know anyone who [target customer description] who deals with [problem]?"
- Make it easy: "Just reply with their name and I'll reach out"
- Offer to show them first even if they're not the customer
- Keep under 150 words

**TONE:**
- Friendly and conversational (you know this person!)
- Excited but not desperate
- Respectful of their time
- Make it about helping people, not selling
- More personal than business-y

**AVOID:**
- Being too formal (you know each other!)
- Long explanations of your business
- Multiple asks in one message
- Making them feel obligated

Generate both message types now, optimized for warm personal relationships.

Warm network = highest response rate. Start here before cold outreach. AI makes it natural and non-awkward.

📊

AI Prompt #6: Outreach Tracking System

Let AI create a simple tracking system and manage your follow-ups

📋 Copy This Prompt:

You are my Outreach Manager. Help me set up a simple tracking system and tell me exactly who to follow up with each day.

**SETUP FIRST (One-time):**

Create a simple Google Sheets template with these columns:
- Name
- Company
- Contact Method (LinkedIn/Email/Group)
- Date First Reached Out
- Message Sent (Yes/No)
- Responded (Yes/No)
- Response Type (Interested/Not Interested/Asked Questions)
- Demo Booked (Yes/No)
- Demo Date
- Follow-up Date
- Status (Reached Out / Waiting / Responded / Booked / Closed)
- Notes

Explain how to use this sheet in simple terms.

**DAILY FOLLOW-UP MANAGER:**

Based on typical response patterns, tell me:

1. **Who to follow up with today:**
   - Day 3: First follow-up for no response
   - Day 7: Second follow-up for no response
   - Day 14: Final follow-up before archiving

2. **What to say in each follow-up:**
   - Follow-up #1 message template (friendly bump)
   - Follow-up #2 message template (add new value)
   - Follow-up #3 message template (last attempt, give them out)

3. **When to stop following up:**
   - Clear criteria for moving on
   - How to mark as "closed" without burning bridges

**RESPONSE HANDLER:**

When someone responds, tell me:
- What their response type means
- Exactly what to reply for each type
- When to book the demo vs. when to answer questions first
- How to move them from "interested" to "demo booked"

**METRICS TO TRACK:**

Create a simple weekly dashboard section:
- Total outreach sent
- Response rate (%)
- Demos booked
- Conversion rate (outreach → demo)
- Best performing channel

Make this idiot-proof. I should be able to maintain this system in 15 minutes per day.

Free Tools to Use:

Google Sheets: Free tracking (AI will template it)

Calendly: Free booking calendar

Gmail/Outlook: Built-in task/reminder features

🎭

AI Prompt #7: Demo Script & Objection Handler

Practice your demo with AI and get responses to every objection

📋 Copy This Prompt:

You are my Demo Coach. Help me prepare a killer demo that actually converts.

**MY BUSINESS:**
- Service: [What you built]
- Target: [Who it's for]
- Demo method: [Screen share / Loom video / In person]
- Demo length: [5-10 minutes target]

**CREATE MY DEMO SCRIPT:**

**1. OPENING (30 seconds):**
- How to start (don't just dive into features)
- Questions to ask them first (understand their specific situation)
- Permission-based language ("Mind if I show you...")

**2. DEMO FLOW (5-7 minutes):**
Break down the demo into clear segments:
- Start: Show the problem they have (use their real data if possible)
- Middle: Walk through your solution step-by-step
- End: Show the output/result they get
- Throughout: Pause for questions, don't monologue

For each segment, tell me:
- What to show on screen
- What to say (exact script)
- When to pause and ask "Make sense so far?"

**3. CLOSING (30 seconds):**
- Transition to next steps naturally
- Ask about their specific situation
- Simple closing question (not "want to buy?")

**COMMON OBJECTIONS & RESPONSES:**

Prepare me for these objections I'll definitely hear:
1. "This is interesting but we're busy right now"
2. "How much does it cost?" (if you haven't shown pricing yet)
3. "I need to think about it / talk to my team"
4. "We already have something that does this"
5. "This seems complicated to set up"

For EACH objection, give me:
- The empathetic acknowledgment
- The response that addresses their real concern
- A question to move forward
- When to back off vs. when to persist

**PRACTICE MODE:**

Also act as the prospect. I'll practice my demo on you. Respond realistically:
- Ask questions a real prospect would ask
- Throw objections at me
- Tell me what I'm doing well and what to improve

Make me demo-ready in one session.

Practice your demo 2-3 times with AI before the real thing. It's like having a free sales coach!

💰

AI Prompt #8: Pricing & Negotiation Helper

Get confident about your pricing and handle price objections like a pro

📋 Copy This Prompt:

You are my Pricing & Negotiation Coach. Help me handle pricing conversations with confidence.

**MY SERVICE:**
- What I built: [Your service]
- Time saved: [X hours per week/month]
- Target customer: [Who it's for]
- Current pricing idea: [Your planned price or "not sure yet"]

**HELP ME WITH:**

**1. PRICING CONFIDENCE:**
Calculate the ROI to help me justify my price:
- If I save them [X] hours per week
- And they value their time at $[Y] per hour
- My service is worth $[Z] per month
- Show me the math to present to prospects

**2. WHEN TO MENTION PRICE:**
Tell me:
- Early in demo? End of demo? Only if they ask?
- Exact words to use when introducing pricing
- How to frame it as an investment, not a cost

**3. PRICE OBJECTION RESPONSES:**

For each objection, give me the response:

a) "That's too expensive"
   - Response that reframes value
   - Questions to uncover real concern
   - When to offer discount vs. stand firm

b) "Can you do it for $[lower amount]?"
   - When to negotiate (first 5 customers: flexible)
   - What to ask for in return (longer commitment, testimonial, referral)
   - How to discount without cheapening your service

c) "We need to start with a trial / Can we do this for free?"
   - When free trial makes sense vs. doesn't
   - How to structure a pilot (time-limited, specific deliverable)
   - Moving from trial to paid

d) "I need to check my budget / talk to finance"
   - Is this real or a stall tactic? How to tell
   - Questions to ask to keep momentum
   - Follow-up approach

**4. FIRST CUSTOMER PRICING STRATEGY:**

Advise me on:
- Launch pricing for first 5 customers (discounted?)
- What to offer in exchange for discount (testimonial, case study, referrals)
- When to raise prices to full rate
- How to announce price increases to early customers

**5. PAYMENT TERMS:**

Help me decide:
- Monthly subscription vs. one-time fee vs. hybrid?
- Setup fee + monthly? Or just monthly?
- How to structure it for a beginner with no business entity yet
- Simple payment methods (Stripe, PayPal, Venmo, invoice?)

Give me the confidence to talk about money without being weird about it.

Pro Tip for First 5 Customers:

Offer 50% off for first 3 months in exchange for: a video testimonial, 2 referrals, and feedback on your service. This isn't discounting - it's strategic early customer acquisition.

📬

AI Prompt #9: Post-Demo Follow-up Messages

What to send after the demo to close the deal

📋 Copy This Prompt:

You are my Post-Demo Follow-up Specialist. Help me craft messages that convert demos into customers.

**DEMO CONTEXT:**
- Prospect name: [Name]
- Company: [Company]
- Demo date: [When]
- Their reaction: [Excited / Interested but hesitant / Needed time to think / Asked lots of questions]
- Their main concern: [If they mentioned any]
- Next step discussed: [What you agreed on]

**CREATE FOLLOW-UP MESSAGES FOR 3 SCENARIOS:**

**SCENARIO 1: They seemed excited - "Ready to buy" energy**
Write a follow-up message within 2 hours of demo:
- Thank them for their time
- Recap the main value they'll get
- Provide clear next steps to get started
- Include payment/onboarding link
- Timeline for setup
- Keep it under 100 words

**SCENARIO 2: They're interested but want to "think about it"**
Write a follow-up message within 24 hours:
- Thank them for their time
- Address their main concern (if they mentioned one)
- Provide additional value (case study, relevant example, ROI calculation)
- Offer to answer any questions
- Gentle nudge: "Should I follow up next week or...?"
- Keep it under 150 words

**SCENARIO 3: They went silent - no response after demo**
Write a follow-up message 3 days after demo:
- Brief, friendly check-in
- No pressure, but don't let it die
- Provide one new piece of value (article, insight, etc.)
- Give them an easy out or easy yes: "Should I close your file or are you still interested?"
- Keep it under 100 words

**ALSO PROVIDE:**

**Deal-Closer Elements to Include:**
- Social proof (if you have any early customers or results)
- Urgency without being pushy ("Onboarding 2 more clients this week")
- Easy first step ("Just reply YES and I'll send payment link")
- Risk reversal (money-back guarantee, free first month, etc.)

**When to Give Up:**
- Clear signs they're not interested
- How many follow-ups before moving on
- How to close the loop professionally (stay warm for future)

Create all 3 scenario messages now, optimized to convert without being pushy.

The fortune is in the follow-up! Most beginners give up after the demo. This is where you actually close deals.

🛡️

AI Prompt #10: The Objection Breaker

Use this in real-time when you get a tough objection you don't know how to handle

📋 Copy This Prompt (Use During Calls!):

You are my real-time sales objection coach. I'm in a conversation right now and need help handling an objection.

**CONTEXT:**
- Service: [Your service]
- Prospect: [Their role/industry]
- Where we are: [Demo finished / Mid-conversation / Pricing discussion]

**THE OBJECTION THEY JUST GAVE:**
"[Paste exactly what they said]"

**HELP ME RESPOND:**

Give me 3 things:

1. **What this objection really means:**
   - Decode their actual concern (is it price, trust, urgency, authority, etc.?)
   - Is this a real blocker or are they just thinking out loud?

2. **3 possible responses (rank them):**
   - Give me 3 different ways to respond
   - Rank them: Best, Middle, Backup
   - Explain why each might work

3. **Follow-up question to ask after my response:**
   - What question keeps the conversation moving forward?
   - Don't let silence hang - keep momentum

**ALSO:**
- Is this objection addressable right now, or do they need time?
- Should I push forward or give them space?
- Red flags that they're actually not a good fit?

I need this answer in 30 seconds - I'm live in the conversation!

How to Use This:

  1. Open ChatGPT/Claude on your phone or second screen before every demo
  2. When they give you an objection you don't know how to handle: "Great question - give me one sec to pull up some specifics"
  3. Paste the objection into AI → Get response in 10 seconds
  4. Use the best response AI gave you
  5. Sounds natural because you're not making it up on the spot
🎯

The 5-Day Outreach Formula

This Is Your Exact 5-Day Plan to Get 5 Demos Booked:

Day 1: Research & Setup (2-3 hours)

  • Use AI Prompt #1 to find 20 perfect targets
  • Set up your tracking sheet (AI Prompt #6)
  • Create free Calendly account for bookings
  • Prepare demo environment (n8n workflow ready to show)

Day 2: Warm Network Blitz (1-2 hours)

  • List 20-30 people you know personally
  • Use AI Prompt #5 to craft messages
  • Send 20 messages to warm contacts (text, DM, email)
  • Goal: Get 2-3 demos from network

Day 3-4: Multi-Channel Outreach (2 hours each day)

  • LinkedIn: Send 20 connection requests (AI Prompt #2)
  • Email: Send 20 personalized emails (AI Prompt #3)
  • Groups: Post value in 3-5 relevant groups (AI Prompt #4)
  • Reddit: Respond to 5 pain point posts (AI Prompt #4)
  • Goal: Get 3-4 more demos from these channels

Day 5: Follow-ups & Demo Prep (1-2 hours)

  • Follow up with non-responders from Day 2-3
  • Respond to anyone who replied
  • Practice demo with AI (Prompt #7)
  • Confirm all booked demos

Total time: 8-10 hours over 5 days

Expected result: 5-7 demos booked by end of week

📊

Know Your Numbers (This Is Important)

Why Tracking Matters:

You need to know what's working so you can do MORE of it. Simple tracking = better decisions.

What to Track Daily:

  • Outreach sent: How many messages/requests per channel
  • Response rate: % who replied (aim for 20-30% warm, 5-10% cold)
  • Demos booked: Total scheduled
  • Demos completed: They actually showed up
  • Closed deals: Money in hand

Target Conversion Rates:

Warm Network:

30 messages → 8-10 demos (30%)

LinkedIn:

50 requests → 5-7 demos (12%)

Cold Email:

100 emails → 2-4 demos (3%)

Groups/Forums:

5 posts → 2-3 demos (varies)

⚠️ If Your Numbers Are Off:

  • Low response rate? Your messages aren't personalized enough. Use more specific hooks.
  • Good responses but no bookings? Your CTA is unclear. Just ask "Want to see a quick demo?"
  • Demos booked but they don't show? Send reminder 24 hours before. Confirm their timezone.
  • Demos happen but no sales? Your demo isn't showing clear value. Revisit demo script.
⚠️

5 Mistakes That Kill Your Outreach

❌ Mistake #1: Being Too Generic

Bad: "Hi, I have an AI solution that can help your business"

Good: "Hi Sarah - saw your post about spending 6 hours/week on meeting notes. Built something that could cut that to 20 minutes. Want to see it?"

Fix: Always reference something specific about them or their situation.

❌ Mistake #2: Explaining Too Much

Bad: "Our platform uses advanced AI algorithms to analyze your data and create actionable insights through a proprietary machine learning model..."

Good: "It pulls your meeting recordings and writes up action items automatically"

Fix: Talk like a human, not a brochure. Plain language wins.

❌ Mistake #3: Asking for Too Much

Bad: "Can we schedule a 45-minute call to discuss your needs and see if we're a fit?"

Good: "Want to see a 5-minute demo?"

Fix: Lower the barrier to entry. 5-10 minutes is NOT a big ask.

❌ Mistake #4: Giving Up After One Try

Most people don't respond to the first message. They're busy, not rude.

Fix: Follow up 3 days later with a friendly bump. Then once more after a week. 3 touches total before moving on.

❌ Mistake #5: Not Tracking Anything

If you don't track who you messaged and when, you'll never know what's working.

Fix: Use AI Prompt #6 to set up a simple tracking sheet. 5 minutes per day to update.

🎬

How to Run a Demo That Converts

Before the Demo (10 minutes prep):

  • Review their profile/company - know their situation
  • Have your n8n workflow ready to run live
  • Prepare sample data that mirrors their use case
  • Test your screen share/audio
  • Set a timer - stick to 10 minutes max

Demo Structure (10 minutes):

  1. Opening (1 min): "Before I show you, tell me - how are you currently handling [problem]?"
  2. Setup context (1 min): "So you're spending X hours doing Y. Here's what changes..."
  3. Show the solution (5 min): Walk through your workflow step-by-step with THEIR data if possible
  4. Show the output (2 min): "Here's what you'd get automatically"
  5. Ask what they think (1 min): "Does this solve your problem?"

During the Demo:

  • Pause often: "Make sense so far?"
  • Use their words: Reference what they told you earlier
  • Show, don't tell: Run it live, don't just talk about it
  • Focus on outcome: Not features - the result they get
  • Let them drive: If they want to see something specific, show it
  • Don't monologue: This isn't a presentation, it's a conversation

The best demos feel like helping a friend, not like selling to a prospect.

🎯

The Last 2 Minutes of Your Demo

This Is Where Deals Are Won or Lost:

Don't just end with "Cool, thanks for your time!" You need to move them to the next step.

The Simple Close (Use Exact Words):

YOU: "So, does this solve the problem for you?"

THEM: [Their response - usually some version of yes]

YOU: "Great! Want to get this set up for you?"

[If they hesitate:]

YOU: "Or do you have questions I can answer first?"

That's it. Don't overcomplicate. Ask directly if they want it.

✅ If They Say Yes:

  • Nail down next steps: "I'll send you a payment link and onboarding doc in the next hour"
  • Set timeline: "I'll have you up and running by [date]"
  • Get their commitment: "Does Friday work to kick this off?"
  • Follow up immediately: Send everything within 2 hours while they're excited

⚠️ If They're Hesitant:

  • "I need to think about it" → "What specifically do you need to think through?"
  • "I need to talk to my team" → "Who else needs to see this? Happy to show them too"
  • "What's the price?" → [State it confidently] + "Given you're saving X hours at $Y/hour, pays for itself in week 1"
  • "We're busy right now" → "That's exactly why this helps - it gives you 5 hours back per week"

🤖 Practice This:

Use AI Prompt #7 to practice handling objections. Have AI play a hesitant prospect and practice your responses until they feel natural.

🤔

What If Nobody Wants It?

If You've Done 5 Demos and Nobody Bought:

This is actually GOOD feedback. You're learning fast.

Diagnose the Problem:

  • Do they understand it? If they're confused, your demo is too complex. Simplify.
  • Do they see the value? If they like it but won't pay, you're not showing clear ROI. Quantify time/money saved.
  • Is price the issue? If they balk at price, you're either targeting wrong people or not showing enough value.
  • Do they actually have the problem? If they're like "cool but I don't really need this", your targeting is off.

After Each "No", Ask:

  1. "Just to help me improve - was there something specific that held you back?"
  2. "If you could change one thing about this to make it a yes, what would it be?"
  3. "Do you know anyone else who might be a better fit for this?"

Their answers will tell you exactly what to fix.

The Feedback Loop:

  1. Do 5 demos
  2. Collect feedback from each
  3. Identify the pattern (same objection 3+ times = real issue)
  4. Fix that ONE thing in your demo/offer/workflow
  5. Do 5 more demos
  6. Repeat until you start closing deals

This is the process. Most people quit after 2-3 nos. Winners iterate.

🎉

When You Get Your First "Yes"

AMAZING! They Said Yes. Now What?

Don't panic. Here's your exact checklist:

Immediate Actions (Within 2 Hours):

  1. Send payment link: Stripe payment link (easiest) or PayPal invoice. Get paid FIRST.
  2. Send welcome email: "Thanks for trusting me! Here's what happens next..."
  3. Schedule onboarding call: "Let's get you set up - does [date/time] work?"
  4. Celebrate: You just made your first dollar in AI. This is huge.

Within 24 Hours:

  • Set up their specific workflow in n8n (customize for their data)
  • Test it thoroughly before you show them
  • Document their login info, API keys, etc.
  • Prepare their onboarding materials (Loom video, doc, whatever)

Week 1 with Customer:

  • Day 1: Onboarding call - get them running
  • Day 3: Check-in - "How's it going? Any issues?"
  • Day 7: Ask for feedback - "What would make this even better?"

Treat your first 3-5 customers like GOLD.

Over-deliver. Be responsive. Ask for referrals. Get testimonials. These early customers are your rocket fuel for growth.

💪

Your Next 48 Hours

This Is Your Moment

You have a working MVP. You have AI to help you. You have the exact outreach playbook.

Now it's time to EXECUTE.

Your 48-Hour Launch Checklist

Hour 0-2: AI Preparation

  1. Open ChatGPT or Claude in a new tab
  2. Run AI Prompt #1 (Prospect Research) - Get your 20 targets
  3. Run AI Prompt #6 (Tracking Setup) - Set up your tracking sheet
  4. Set up free Calendly account for demo bookings

Hour 2-4: Warm Network Blitz

  1. List 20 people you know (contacts, not strangers)
  2. Run AI Prompt #5 for each - Generate 20 personalized messages
  3. Send all 20 messages (WhatsApp, text, DM, email - whatever)
  4. Goal: Book 2-3 demos from people who know you

Hour 4-6: LinkedIn Outreach

  1. Go to LinkedIn and search your target customer (job title + industry)
  2. For each person: Run AI Prompt #2 to generate connection message
  3. Send 20 connection requests with personalized notes
  4. Goal: 12-15 will accept, 3-5 will respond

Hour 6-8: Email Outreach

  1. Find email addresses for your 20 targets (Hunter.io free tier, LinkedIn → company site)
  2. Run AI Prompt #3 for each - Generate 20 personalized cold emails
  3. Send all 20 emails
  4. Goal: 2-4 responses requesting demo

Hour 24-26: Group Outreach

  1. Join 5 relevant Facebook/LinkedIn groups
  2. Run AI Prompt #4 to generate value-first post
  3. Post in 3-5 groups with helpful content + subtle offer
  4. Goal: 2-3 DMs from interested people

Hour 48: Follow-ups & Demo Prep

  1. Follow up with anyone who responded positively
  2. Send follow-up to non-responders from Day 1
  3. Practice your demo using AI Prompt #7
  4. Confirm all booked demos

By hour 48, you should have 5-7 demos booked

Then you spend the next week running those demos and closing your first customers.

🧠

The Mental Game of Outreach

Let's be real: This is going to feel uncomfortable at first.

What You'll Feel:

  • "What if they think I'm annoying?"
  • "I'm bothering them"
  • "They'll think my thing is terrible"
  • "I'm not good enough at this"
  • "Everyone's going to say no"

This is normal. Every single person who's built a business felt this.

The Truth:

  • Most people won't even see your message (busy inbox)
  • The ones who do and aren't interested just ignore it (no big deal)
  • The ones who ARE interested are HAPPY you reached out
  • Nobody thinks about you as much as you think they do
  • Rejection isn't personal - they just don't have the problem right now

How to Handle Rejection:

  1. Expect it: If 10% say yes, that means 90% say no. That's success.
  2. Don't take it personally: They're saying no to the offer, not to you as a person.
  3. Learn from it: Each "no" teaches you something.
  4. Move on fast: Don't dwell. Next prospect.
  5. Celebrate small wins: Every response (even a "no thanks") is progress.

The One Mindset Shift That Changes Everything:

You're not asking for a favor. You're offering to solve a real problem they have.

If someone has this problem, you reaching out is HELPING them. You're not being annoying - you're being useful.

Common Questions

Q: "What if I don't have any warm contacts in my target market?"

Start with the people you DO know and ask for intros. "Hey, do you know any [target customer]?" Your warm network knows people.

Q: "How do I find email addresses?"

Hunter.io (50 free searches/month), Clearbit, or just [firstname]@[company].com (test common formats). LinkedIn → Company website → Contact page.

Q: "What if someone asks for a free trial?"

For your first 5 customers, offer 50% off first 3 months in exchange for testimonial + referrals. Don't do completely free - even $50/month creates commitment.

Q: "Should I build a website first?"

NO. Get 5 paying customers first. THEN build a website. Websites don't get you customers - conversations do.

Q: "How do I take payment if I don't have a company set up?"

Stripe, PayPal, or Wise (formerly TransferWise). You can accept payment as an individual. Business entity comes later.

Q: "What if my MVP breaks during the demo?"

Be honest: "This is new and sometimes has hiccups. Let me show you a recording of it working, then we'll fix it together." They'll appreciate the honesty.

Q: "How many follow-ups before I give up?"

3 total touches. Message 1 → wait 3 days → Follow-up 1 → wait 1 week → Follow-up 2 → Done. After that, move on.

Q: "Can I use AI to send ALL my messages automatically?"

You CAN but DON'T. Mass automation gets flagged as spam. AI helps you WRITE them. You send them PERSONALLY. Quality > quantity.

🔥

You're Ready. Now Go.

Everything You Need Is In This Presentation

  • ✅ You have a working MVP
  • ✅ You have 10 AI prompts to speed up every task
  • ✅ You have 5 proven free outreach channels
  • ✅ You have the exact 48-hour plan
  • ✅ You have demo scripts and objection handlers

The only thing standing between you and your first customer is ACTION.

Not more planning. Not more research. Not more tools.

Just you, sending 20 messages today.

Your Next Step:

Close this presentation. Open ChatGPT or Claude. Copy AI Prompt #1.

And start finding your first 20 targets.

Right. Now.